It is well known that people and companies can get very innovative if they wish to cut the costs, and it is especially great if this results in a smart solution.
Making a market survey or buying an existing one is not cheap, and getting one for free can be a large benefit for smaller companies.
I felt handicapped from the start that as a small Hungarian company, we haven't had much information about the global market we were aiming at. Purchasing a global market study cost much more than what we could have afforded.
I was hoping that all this will change when we become a bigger company. And now, although we are still not that big, we could afford to buy a study. But there is always something that seems to be more important and promises imminent benefits. I have realized that we will not spend on that sort of thing until its price is higher than the margin of error in our marketing budgets.
But if everything goes well, this will not even be necessary, because our latest initiative offers free market data for everyone.
Communities have always had high priorities for BalaBit: they are part of our philosophy, our strategy and everyday life. We have always been an active member of the open source software community, and our products are based open formats and open standards.
The Open IT Survey 2010 project offers nothing less than a market survey to be filled by community members who are free to use the results. Participants can complete the anonymous questionnaire in a few minutes, and gain access to global marketing data about IT market trends.
The members of the community have the needed knowledge, we should just collect and share it for everyone's benefit. The open-source movement owes its success to the community, and we are positive that communities are important in shaping the future.
The Open IT Survey wishes to collect the last year's results and this year's expectations, focusing on the performance and trends of the IT and IT security fields. The project has been launched only recently; the first results will be available at the beginning of April at the openITsurvey2010.balabit.com site. According to the organizers, the target group is "everyone who is interested in the results."
The project builds its communication heavily on the community; participants can recommend the project to others on the Facebook Community Portal, as well.
We would like the project to become a regular survey, and gradually collect and share more and more information to everyone, therefore we count on the community's feedback and opinion. Comments and ideas are welcome on the Facebook page.







